By Ebony JJ Curry
Senior Reporter
New Pittsburgh Courier
Making a bold move that underscores the importance of Black ownership in media, Byron Allen, the founder, chairman and CEO of Allen Media Group, has placed a substantial $3.5 billion bid to acquire BET Media Group. This marks Allen’s second attempt to secure the media properties that have been pivotal in shaping Black culture and entertainment.
The Significance of BET in the Black Community
BET Media Group, a cornerstone in Black entertainment, encompasses the BET network channel, VH1, BET Studios and the streaming service BET+. For years, BET has been at the forefront of providing a platform for Black voices, showcasing talent and delivering content that resonates deeply with the Black community. Its significance goes beyond entertainment; it’s a beacon of representation and cultural pride.
Allen’s Vision for Black-Led Media
Allen’s commitment to Black ownership in media isn’t new. His media conglomerate, Allen Media Group, already includes several media companies, notably theGrio. His bid for BET is a testament to his belief in the power and necessity of Black leadership in media spaces. This move is not just a business transaction; it’s a statement about the value and impact of Black-owned media on society.
Reports on the Acquisition Bid
The news of Allen’s bid was first brought to light by Bloomberg and has since been covered by other major publications like Variety and Deadline. According to these reports, Allen’s renewed bid came upon learning that Paramount was close to sealing a deal to sell BET to a management-led investor group for just under $2 billion, significantly lower than Allen’s previous $2.7 billion offer earlier this year.
Allen’s Email to Paramount: A Stand for Fair Value
In a striking email to Paramount’s board and senior executives, as reported by Variety, Allen expressed his concerns about the potential sale. He described a below-market deal to management as an “egregious breach of fiduciary duty by the Paramount Global management team and board of directors if BET is sold for anything less than the highest price.” This statement reflects Allen’s commitment to ensuring BET’s value is recognized and respected.
Paramount’s Ongoing Discussions and Strategic Moves
Paramount is currently engaged in discussions with Warner Bros. Discovery about a potential merger that could create a massive $39 billion conglomerate in news, sports and entertainment. This merger could significantly reshape the industry landscape. Earlier this year, Paramount had explored selling a majority stake in BET but eventually halted the process.
Expansion of Allen Media Group’s Board of Directors
In parallel with these developments, Allen Media Group has expanded its board of directors from three to nine members. Allen, alongside Carolyn Folks and Chief Operating Officer Terence Hill, welcomes new members Janice Arouh, Mark DeVitre, Eric Gould, Sydnie Karras, Chris Malone and Andy Temple.
Allen expressed his enthusiasm for the board’s expansion, stating, “For the past 30 years, I’ve been working with a small board of three directors, but now that Allen Media Group is much bigger as we’ve become highly acquisitive, I am excited to announce the addition of these six new board members. I am extremely proud of this board because it is diverse, and the people who make it up are simply the best because they know our business and the media space innately, which allows us to move quickly and efficiently in this rapidly changing landscape.”
Conclusion: A New Era for BET?
Contrary to Byron Allen’s bid for BET Media Group, renowned filmmaker and billionaire Tyler Perry has shared his own experiences and challenges in trying to acquire the Black Entertainment Television (BET) channel from Paramount Global. His perspective, as reported by The Atlanta Journal-Constitution (AJC) at Bloomberg’s Equality Summit, paints a different picture.
Perry expressed disappointment and a sense of disrespect in the acquisition process, stating, “I was disappointed about it for a number of reasons. The way it happened was disrespectful in a lot of ways.”
This sentiment contrasts sharply with Allen’s more assertive approach towards acquiring BET. Perry’s stance reflects the complexities and sensitivities involved in significant media transactions, particularly those involving prominent Black-owned entities.
Further, Perry was clear about his views on the value proposition of the deal. He advised, “Don’t try to get me to pay for something that’s not worth anywhere near the value,” demonstrating his business acumen and understanding of the media industry’s economics. Despite his past collaborations with BET and Paramount, including a long-standing film and TV deal, Perry has decided not to pursue future ownership of BET, stating a firm “no” when asked about his interest if BET goes up for sale again. “God bless them. I’m still working with them. I wish them the best,” he added, indicating a continued, albeit complex, relationship with the network.
This development adds another layer to the story of BET’s potential sale. While Byron Allen’s bid is a step towards consolidating Black ownership in media, Perry’s experience sheds light on the nuanced and often challenging landscape of media acquisitions, especially in the context of Black-owned and oriented entities. As the story unfolds, these contrasting approaches and experiences highlight the diverse strategies and challenges faced by Black entrepreneurs in the media industry.
Byron Allen’s ambitious bid to acquire BET Media Group is more than a business endeavor; it’s a significant step towards ensuring that Black voices continue to lead and shape their narrative in media. As the process unfolds, the industry and the lBack community watch closely, hopeful for a future where representation and ownership go hand in hand.
This article was originally published by the New Pittsburgh Courier.
