For us by us is always motive. Just in time for what seems like will be a hot summer SheaMoisture has unveiled its new deodorant line featuring six antiperspirants and two whole-body deodorants tailored to the requirements of melanin-rich skin. This Black dermatologist-approved collection not only tackles even skin tone, hydration, and smoothness but also provides effective odor and sweat protection.
SheaMoisture
Antiperspirant Deodorant Stick Coconut & Hibiscus
Price: $11
SheaMoisture
Sensitive Skin Antiperspirant Deodorant Stick with Aloe Vera & Ceramides
Price: $15
To emphasize the significance of addressing the holistic needs of melanin-rich skin, SheaMoisture has collaborated with acclaimed artist Coco Jones, known for her five-time nomination at the upcoming major music event. Jones, a singer-songwriter and actress, is a vocal advocate for Black and Brown women, encouraging them to uphold high standards in beauty and personal care regimens without compromise. “With this deodorant, I feel like I got a combination of things that really aligned with the one I feel like a brand that really cares about me, a Black girl who, you know. It really makes sense a product that lasts as long as my day and all of the different things I have to do in my day, and I don’t have to worry about what’s in it. You know, I can trust that product.”
SheaMoisture
Smoothing Antiperspirant Deodorant Stick with Manuka Honey & Retinol
Price: $15
SheaMoisture
Moisturizing Antiperspirant Deodorant Stick with Raw Shea Butter & Hyaluronic Acid
Price: $10
For singer Coco Jones who’s always on the go doing a million and 1 things daily finding the right deodorant that is not only long lasting but safe to use is very important to her. “I feel like I’m constantly getting new information. When I’m on socials, I can learn about all these things that I had no idea about specifically like ingredients and long term effects mental health, body health, spiritual health.” Finding an aluminum and toxic free deodorant is something that Jones has ranted about on her social media platforms in the past. “I always wondered, like, wow, what are the long term effects of the things that I use every day? Like, I want to be healthy, I want to have a fruitful life.”
SheaMoisture
Antiperspirant Deodorant Stick Vitamin C & Niacinamide
Price: $11
SheaMoisture
Antiperspirant Deodorant Stick Vitamin E & Kukui Nut Oil
Price: $11
Drawing from three decades of expertise in crafting nourishing beauty solutions for women of color, SheaMoisture recognizes the necessity of diversifying its product lineup to better cater to the complete personal care demands of individuals with melanin-rich skin tones. The decision stemmed from SheaMoisture’s research revealing that 80% of Black and Hispanic consumers feel excluded by beauty and personal care items designed primarily for other demographics. This revelation inspired SheaMoisture to extend its offerings and venture into the deodorant segment, aiming to bridge the gap in the market and provide inclusive solutions for diverse consumers.
“As a Black woman gynecologist, I know firsthand how important it is to have products that are tailored solutions for rich melanin skin. Our skin requires thoughtful care and deserves deodorant options that provide both effective odor protection and care for our melanin-rich skin’s specific needs and sensitivities,” said Dr. Kameelah Phillips, MD a board-certified OB/GYN. “To that end, SheaMoisture completely delivers on their promise with this collection.”
SheaMoisture
Whole Body Deodorant Stick, Coconut And Hibiscus
Price: $11
SheaMoisture
Plant Based Women’s Deodorant Cream Coconut & Hibiscus
