Whatever Dapper Dan touches turns to gold—or, in this case, Kingdom Gold SW 6698. The designer is bringing his talents to home and interior spaces with Sherwin-Williams. Believing that the allure of color transcends mere popularity, Sherwin-Williams is shifting its focus to embrace the distinctiveness and significance of each shade, even those often overlooked.
For the past 14 years, Sherwin-Williams has annually unveiled a highly anticipated Color of the Year, aiming to instill color confidence in consumers and brands as they engage in design endeavors, decode fashion trends, define their unique styles, and more.
Today marks the debut of a groundbreaking color narrative that rekindles the splendor of color and shines a spotlight on the most neglected, least saturated and unpopular hue: The Loneliest Color.
Kingdom Gold SW 6698, a radiant hue that evolves gracefully under scrutiny, symbolizes transformation as The Loneliest Color. With timeless appeal and distinguished by its green undertones and rich saturation, Kingdom Gold SW 6698 exudes a radiant energy linking the color to concepts of abundance, nourishment and the culmination of hard work.
Channeling the essence of The Loneliest Color, Harlem’s esteemed couturier, Dapper Dan, assumes his inaugural role as creative director of The Loneliest Color by Sherwin-Williams. Formerly disregarded and critiqued by the fashion realm, Dapper Dan leveraged his individuality, flair, craftsmanship and ingenuity to defy conventions and carve his unique path to success.
Now hailed as a design luminary and treasure in the fashion industry, Dapper Dan is collaborating with Sue Wadden, Sherwin-Williams’ Director of Color Marketing, to reimagine Kingdom Gold SW 6698 through a collection of wearable art pieces.
“Color’s impact in my designs is profound. I believe color champions our creative prowess and exudes joy,” Dapper Dan declares. “My aspiration is that The Loneliest Color empowers people to showcase their true colors boldly, unapologetically embracing personal choices over popular ones. The time is ripe to celebrate the overlooked and rediscover color’s beauty, and I’m thrilled to be part of this journey with Sherwin-Williams.”
The campaign extends beyond philosophy to tangible expressions through a wearable art collection and a creative campaign, embodying the spirit of The Loneliest Color™ in every piece. Sherwin-Williams’ dedication to color diversity and creative expression is exemplified by this endeavor, inviting individuals to embrace Kingdom Gold SW 6698’s vibrancy and explore a spectrum of hues that resonate with their unique styles and preferences.
“The notion of celebrating The Loneliest Color™ is an artistic interpretation of color’s essence. The full spectrum wouldn’t be complete without every shade, merging and blending to give significance to all aspects of our lives,” she shares. “Selecting an intense shade for home design poses challenges, but with the right palette and design guidance, Kingdom Gold SW 6698 can offer a magical equilibrium that’s both grounding and invigorating.”
The wearable art pieces are available via auction on eBay. Bidding will commence with the first item, and additional items from the collection will be available throughout the day. Bidding will remain open until Saturday, April 14, 2024, exclusively for United States and Canada residents.
During this period, Sherwin-Williams pledges to donate 100% of the proceeds from The Loneliest Color wearable art auction to Habitat for Humanity, ensuring a minimum contribution of $100,000. Additionally, a portion of the proceeds will be allocated to support affiliate organizations in Dapper Dan’s hometown of Harlem, New York, furthering the brand’s commitment to community and philanthropy.
