Beyoncé’s Ivy Park and Adidas End Business Partnership
Five years after landing the landmark partnership, Beyoncé’s activewear line Ivy Park has ended its relationship with Adidas. Per the report, the reason behind the ending of the partnerships was “lackluster sales” and “major creative differences between Ivy Park and Adidas” that couldn’t be rectified.
After debuting Ivy Park as a joint venture with Sir Philip Green of Topshop in 2016, Beyoncé became the sole owner of the brand in 2018. We’ve seen everyone from Offset of the Migos and Ice Spice in recent campaigns, and the internet nearly shut down when celebs and influencers posted their iconic Ivy Park box—which was often hand-delivered to a handpicked roster curated by Queen Bey herself.
There’s no word if Beyoncé will seek to collaborate with another company in the future. Fans are hoping she will take full creative control and do her own thing.
Sean “Diddy” Combs and Family To Star In Reality Show
At 53 years old, Sean “Diddy” Combs and his growing family are ready to show the world their daily lives in a new reality show. Airing on Hulu, Combs and his seven children are reportedly filming the show in Los Angeles and Miami, according to sources close to the situation. The show will focus on how the Ciroc Vodka CEO’s children are following in his footsteps as they chase their own dreams of being entertainment moguls.
“It’s going to profile the entire family,” a source said. “They all have businesses—even the kids—and it will feature everyone. [The show] is all about their dynamic and how Diddy does it all with all the kids. They’re a real family, even all the baby mamas.”
In December, Combs and Dana Tran welcomed their newborn baby girl Love.
Bronny James Poses With McDonald’s All-American Jersey
The popular saying, “Like father, like son” could not be more true in the James family. High school basketball phenom Bronny James was all smiles as he posed with his McDonald’s All-American jersey recent/y. Following the footsteps of his father, NBA megastar LeBron James, Bronny is a five-star recruit playing guard for Sierra Canyon High School in California, and of course, he was named to the 2023 McDonald’s High School All-American team. Although he usually wears the number zero, for the upcoming game he will wear the number 23 to pay tribute to his father.
According to scouting experts, Bronny is projected to be a top-10 pick in the 2024 NBA Draft. LeBron has already stated that his dream is to play on the same team as his son.
The young James star has not yet committed to a college for next year.
