Eventnoire, a trailblazing event management platform and media hub, has announced a strategic partnership with Pronghorn, an industry disruptor backed by Diageo.
This collaboration aims to bolster Eventnoire’s growth and enhance its platform, solidifying its position as a leader in cultural event management and inclusivity.
A New Era of Inclusive Cultural Experiences
Eventnoire has distinguished itself by connecting consumers and brands with cultural experiences that celebrate diversity.
With over 10,000 venues and event organizers, and a community nearing 400,000 influencers across North America and Africa, Eventnoire is growing in the online ticketing industry.
The market, projected to exceed $94 billion by 2026, saw Eventnoire’s ticketing business grow by 231% in 2023.
With Pronghorn’s investment, this momentum is set to continue and expand in 2024.
Pronghorn’s Commitment to Black Founders
Pronghorn is dedicated to nurturing the next generation of Black entrepreneurs and leaders, particularly in the spirits industry.
Their goal is to generate $2.4 billion in economic value for the Black community by 2032 through investments in 57 Black-owned spirits brands.
This partnership with Eventnoire represents a step towards that objective, promising to create substantial economic and cultural impact.
Strategic Benefits and Future Prospects
The collaboration between Eventnoire and Pronghorn offers mutual growth opportunities.
Eventnoire will leverage Pronghorn’s investment to expand its platform, scale its team, enhance the Eventnoire App, and extend its reach as a premier marketplace for culturally significant events.
The partnership also allows Eventnoire to connect with the Black spirits community, fostering meaningful relationships and amplifying the voices of Black spirits founders.
“Eventnoire is thrilled to partner with Pronghorn. We look forward to a strategic partnership that will allow us to continue to grow while driving innovation and inclusivity in the spirits industry together,” said Jeff Osuji, Founder and CEO of Eventnoire in a press release.
“Culture drives innovation and together I believe the work we do will impact generations and transform the spirits industry as we know it.”
The partnership kicked off with three June screenings of the “Distilled” docuseries, produced by Pronghorn and promoted by Eventnoire, in Washington, D.C., Dallas, and Chicago.
Feature Image Credit: Essence
