FemTech Startup Emagine Solutions Technology Joins Forces With Fitbit

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Maternal healthcare tech innovator Emagine Solutions Technology has announced an exciting new integration with Fitbit. The transformative collaboration will allow pregnant users of Emagine’s The Journey Pregnancy App to better track and monitor their maternal health via Fitbit devices, empowering them along their pregnancy journey.

Addressing Maternal Mortality Disparities

Statistics show that women of color in the U.S. are three times more likely to experience maternal mortality than white women. After experiencing a near-death experience post-partum, Courtney Williams co-founded Emagine Solutions Technology, an award-winning healthcare technology company. Emagine offers remote patient monitoring software, handheld ultrasound technology, and The Journey Pregnancy App, all designed to provide a new level of access to care for individuals, especially people of color, to improve maternal health.

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Empowering Pregnant Women with Enhanced Health Monitoring

Fitbit is one of the world’s biggest wearable technology companies, with products carried in approximately 39,000 retail stores and in 100+ countries around the globe. They help people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals.

“The strength of the technology and the global reach the company commands makes Fitbit a great companion for The Journey Pregnancy,” says Emagine Solutions Technology Co-founder and CEO Courtney Williams. “For years, their easy interface and general usability have made them a great entry product to the world of wearable health devices. Paired with our capabilities, we’re giving pregnant women extraordinary agency over their own pregnancy health at a time when the maternal mortality crisis is putting many at risk.” 

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To activate the integration, users simply download the Fitbit app and connect it to the device, then follow the prompt to provide permission to The Journey Pregnancy app. This creates a centralized, seamless experience and record of their health in the app, while also providing access to research-backed health information about pregnancy and postpartum topics and health alerts when users’ data is out of range.

The app is also able to track and share health trends with doctors – such as mood, blood pressure, and blood glucose, and share Important insights on pregnancy complications as they develop – such as hypertension and gestational diabetes – all with resources on managing these conditions in the pregnancy and postpartum period. Lastly, it is also able to share your health trends with your physician between appointments (requires physician opt-in)

Building on Previous Partnerships

The Journey Pregnancy’s Fitbit integration follows a recent partnership with Withings Health Solutions to give pregnant users of Emagine’s The Journey Pregnancy App access to premium blood pressure monitoring tools. For Emagine, both efforts are integral in achieving its mission of positively impacting maternal mortality. 

“At Emagine, we believe that wearable devices can be powerful tools in helping pregnant patients take control of their health and wellness,” adds Williams. “We’re committed to bringing stronger data, better health outcomes, and peace of mind to the pregnancy journey and Fitbit is a perfect collaborator for helping us achieve this goal.” Emagine’s The Journey Pregnancy App is available for free at Apple’s App Store and Google Play.

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