Marriott Bonvoy Moments is offering its members a once-in-a-lifetime opportunity to attend LaQuan Smith’s highly anticipated fall fashion show for just one Marriott Bonvoy Point. This unique collaboration between a global travel giant and one of fashion’s most electrifying designers is more than just a marketing move—it’s a celebration of creativity, luxury and the art of living boldly.
For Smith, the partnership is a natural fit. “Traveling has always been a huge passion of mine,” he shares. “It’s a big part of my inspiration. I’ve stayed at quite a few Marriott Bonvoy properties without even realizing it, so when this opportunity came up, it felt incredibly organic and exciting. Traveling fuels my creativity, and partnering with Marriott allows me to bring that inspiration to life in a new way. I was totally excited about collaborating to provide an incredible experience for their members.”
As Smith prepares to unveil his spring/summer 2025 collection, he hints at the themes and inspirations driving his latest work. “This collection is all about balance and harmony,” he said. “The palette is neutral and soft, with pops of electric hues. I wanted to create a sense of animalistic glamour, incorporating elements like ostrich feathers and python snake prints on leather and silk organza. The collection is light and feminine, but it still pushes the boundaries of New York glamour. It embodies the essence of the LaQuan Smith woman—living her true, unapologetic self.”
Attendees of the exclusive pre-show reception are in for a treat. “This is an incredible opportunity for Marriott Bonvoy members to have VIP access to the debut of the spring/summer 2025 collection alongside some of fashion’s great icons and celebrities,” Smith explained. “It’s my way of making the fashion industry more inclusive, allowing people to experience the world of LaQuan Smith firsthand.”
Smith’s designs have always embodied a strong sense of empowerment, balancing sensuality with a message of strength and independence. “I think it’s a few things,” he said. “Being a New York native, I’ve seen it all and done it all. Traveling the world has exposed me to various cultures, which fuels my creativity. The line is rooted in nightlife; my first inspiration came from the club scene. I love watching a woman prepare for a night out—whether she’s in LaQuan Smith lace lingerie, sipping champagne, or stepping out in her most glamorous attire. Everything is an aesthetic, a mood, a scene. My inspiration comes from glamorous women in Hollywood and film, icons like Grace Jones and Pam Grier. These influences shape my vision of what the strength of a woman looks like and how it should feel. And let’s be honest—who doesn’t want to look and feel desirable? It’s all about keeping it sexy.”
Marriott Bonvoy Moments is equally thrilled about the collaboration. “We constantly seek feedback from our members to expand the experiences we offer,” said Jackie McAllister, Vice President of Marriott Bonvoy Brand & Moments Marketing. “Our members love Marriott Bonvoy Moments because they are truly once-in-a-lifetime experiences shared with friends or family. With our expansive portfolio of 9,000 hotels and the most robust experiential platform in hospitality, we appeal to those with a tenacious drive to explore life. The 1-Point Drops, like the one with LaQuan Smith, make our most memorable Moments accessible to all our members.”
In a world where travel and fashion intersect, Marriott Bonvoy and Smith are redefining luxury experiences, making them not only accessible but unforgettable. This partnership is a testament to the power of creativity, travel and the relentless pursuit of inspiration.
