How do you celebrate winning an NBA championship followed by a gold medal? If you’re Boston Celtics forward Jayson Tatum, you drop the next iteration of your signature shoe.
The Jordan Tatum 3 is the latest collaboration between Jordan Brand and the NBA champion. The shoe has the name of Tatum’s son, “Deuce,” on the inside of the tongue and the number zero on the heel. The launch colorway, dubbed “Welcome to the Garden,” stands out with a floral pattern wrapped around the shoe between a shade of green familiar to Boston Celtics fans. The name refers both to a player who calls TD Boston Garden home and Tatum’s penchant for home gardening.
The Jordan Tatum 3 “Welcome to the Garden” launch colorway has a floral pattern that is a nod to Boston Celtics forward Jayson Tatum’s home garden.
The Jordan Tatum 3 has Cushlon 3.0 foam with a Zoom Air insert for support and a herringbone traction pattern on the outsole.
Boston Celtics forward Jayson Tatum’s No. 0 is featured on the heel.
The man who proved he’s one of the best players in the world averaged 26.9 points, 8.1 rebounds, and 4.9 assists, and had a 47.1 field goal percentage last season en route to his first NBA championship.
“I don’t take having a signature shoe for granted,” Tatum said. “I’m grateful to be in a position where I can co-create with Jordan Brand and have fans connect with me through my shoe. My favorite part of the 3s is the way they take on color, so my hope is that we inspire and energize a lot of people through the colorway storytelling.”
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Tatum worked with the Nike Research Lab to create a supportive sneaker built for the hardwood or the blacktop that’s light and built for lateral movement. The Jordan Tatum 3 features layered, engineered mesh materials on the upper to stabilize the foot while allowing for movement. Cushlon 3.0 foam with a Zoom Air insert is used for the sole, and a herringbone traction pattern is on the outsole.
The Jordan Tatum 3 “Zero Days Off.”
The Jordan Tatum 3 “Zen.”
The Jordan Tatum 3 “Sidewalk Chalk.”
Several other colorways are slated to follow the initial launch. Pastel swirls decorate the “Sidewalk Chalk” version. Grays cover the upper of the “Zen” pair. The “No Days Off” colorway comes in a pale green mixed with white.
An exclusive version of the “Welcome to the Garden” Tatum 3 and an accompanying Air Jordan 1 Low will be released as a set for $300 at Boston retailer CNCPTS on Oct. 5. The worldwide launch will be Oct. 10 for $125 online and at select retailers.
The CNCPTS exclusive includes the Tatum 3 and the Air Jordan 1 Low in a special version of the “Welcome to the Garden” colorway, packed in a double box.
Jordan Brand
Marcus Shorter is a communications professional and writer. When he’s not scribbling thoughts for Consequence, Cageside Seats or Bloody Disgusting, he’s getting extra nerdy about rap lyrics, politics, poetry and comic books.
