Yeezy – Source: Jonathan Leibson / Getty
Once again Adidas is attempting to sell more unauthorized Yeezy designs and this isn’t sitting well with Kanye West.
During Super Bowl LVIII weekend Kanye West posted a picture showing he ran into the CEO of Adidas Bjørn Gulden. It’s no secret Adidas has been hurting financially after parting ways with Kanye over his anti-Semitic rhetoric.
According to Yahoo, weeks after the Instagram post things are tense again between West and Adidas over the Yeezy brand. On February 26, several Sneaker leakers sounded the alarm Adidas would allegedly release new Yeezys soon.
The issue at hand is the new colorways weren’t approved by Kanye allegedly and he used Instagram to make it known.
Anybody who loves Ye would not buy these fake Yeezys I never made these color ways I’m not getting paid off of them and adidas is suing me All these celebrities and the public will stand against a T shirt or the color of my hat but when yall see me have my children hidden from me or see an actual Fortune 500 company r*pe one of your heroes in real life don’t nobody say nothing or do nothing As far as the system goes What yall gone do now Take my album down again Freeze my accounts again Threaten people to not work with me again All the new non approved 350’s are cooorny
Kanye was so befuddled by the audacity of Adidas he even uploaded a video so people could hear it from his mouth. In the video, he divulged the brand is suing him for $250,000,000 and not paying him for new releases.
Love or hate Kanye West we all can admit he is right about the 350 being outdated. Adidas selling products not approved by him defeats the purpose of releasing them. Furthermore, It’s starting to feel like they lied about dropping him for his remarks and used that excuse to cut him out of the business.
With Anthony Edwards AE1’s receiving such high praise the brand should put all the focus on him.
Also, playing both sides with the Yeezy brand is starting to look a bit foolish.
