Kendall Jenner likes to “find the balance between style and comfort”. Her fashion philosophy has resonated with millions of followers worldwide, influencing trends in both high fashion and activewear.
The 29-year-old model is the new face of the British activewear brand Adanola, and Kendall has explained what she specifically looks for in activewear fashion. This partnership marks a significant milestone for the brand, which has seen a 300% growth in the past year.
“I always like to find the balance between style and comfort,” the brunette beauty – who features in a new Adanola campaign – told Harper’s Bazaar magazine. “It’s important to find fabrics and silhouettes you feel good in and have your go-to basics. Layering is also key for versatility. I find that layering a cool jacket can almost always elevate an outfit.” Fashion industry experts note that this approach reflects a broader trend toward versatile wardrobes.
Kendall admitted she’s “really drawn to the versatility and minimalism of Adanola’s designs”. The brand has gained recognition for its sustainable practices, using eco-friendly materials in 80% of its products.
“I love that their pieces are not only functional for workouts, but also stylish enough to wear every day,” the model added. This sentiment echoes consumer behavior studies showing that 73% of millennials prioritize multifunctional clothing items.
Hyrum Cook, the founder of Adanola, is “thrilled” to have joined forces with the world-famous star. The collaboration comes as the brand expands its global presence, now reaching customers in over 50 countries.
“Kendall represents the modern Adanola woman – effortlessly stylish, adaptable, and always on the go,” Hyrum said in a statement. “We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece.” Market research indicates that celebrity partnerships can boost brand awareness by up to 45%.
Kendall also revealed that she loved the experience of shooting the new Adanola campaign. The photoshoot took place across multiple locations, showcasing the versatility of the collection in different settings.
The runway star praised the “comfort and quality of the new collection”. Industry experts note that the collection features innovative fabric technology that provides four-way stretch and moisture-wicking properties.
“I had so much fun shooting the new Adanola campaign,” Kendall – who first found fame on the reality TV series ‘Keeping Up with the Kardashians’ – said. “Collaborating with such a talented team of creatives was inspiring and the comfort and quality of the new collection made the experience truly exceptional.” The campaign is set to reach over 100 million viewers across various platforms.
The collaboration represents a significant shift in activewear marketing, as brands increasingly focus on the lifestyle aspect rather than purely athletic performance. Industry analysts predict this trend will continue to grow, with the global activewear market expanding at an annual rate of 8.9%.
Jenner’s influence in the fashion industry continues to grow, with her social media presence reaching over 294 million followers across platforms. Her partnership with Adanola follows successful collaborations with other major fashion brands, establishing her as a key figure in both high fashion and athleisure markets.
The collection itself features a range of pieces designed for various activities, from high-intensity workouts to casual everyday wear. Each item undergoes rigorous quality testing to ensure durability and performance, meeting the brand’s strict standards for both style and functionality.
Fashion industry experts predict that this collaboration will set new trends in the activewear sector, particularly in the integration of luxury aesthetics with practical sportswear. The collection’s price points are strategically positioned to make premium activewear more accessible to a broader market segment.
