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It has been well over a month since Kendrick Lamar broke NFL viewing records with his performance during the Super Bowl LIX Halftime Show in early February — and, apparently, white people are still salty about it.
The Hill revealed this week that Lamar’s halftime show performance has prompted at least 125 complaints to the Federal Communications Commission (FCC). The vast majority of the complaints were reportedly based on either allegations of “provacative dancing,” the language the “DNA” rapper supposedly used, or, of course, the white and eternally fragile complaint that the show was “racist” because “not one white person” was seen onstage.
From the Hill:
“The halftime show was terrible with the language and gestures. My younger kids did not need to see and hear this!” one viewer from Lenox, Ill., wrote.
“That was the worst halftime show that I have ever seen,” another viewer from Catawba, N.C., wrote to the FCC. “I’m glad that I couldn’t understand most of what Kendrick Lamar was saying because I read the lyrics to a few of his songs, and I am appalled. It was divisive, downgrading, and filled with profanity. It is absolutely not appropriate entertainment for all ages.”
“For the next Super Bowl, please consider hiring musical entertainment that is family friendly and not socially or politically centered,” another viewer wrote. “It would be a nice change to have entertainment that truly shows what America should be; family, country, decency and respect. It is tiresome to have to send children out of the room during what should be a family event due to possible vulgarity and inappropriate language/gestures.”
Honestly, this is hilarious.
White people — (to be clear, none of the complainers were identified by race, but, come on, y’all, this has unmittigated caucasity written all over it) — continue to be the most catered to racial demographic in the history of the entertainment industry, especially as it applies to sports, but they’re so upset over no longer being the default target demographic for everything that they’re begging a government entity to step in and do something about it. White people have spent decades watching every pillar of our popular culture, from TV to film to broadcasting to advertising, being comprised of wall-to-wall whiteness with nary a complaint about how “racist” it all is, but they’re out here crying, “reverse Jim Crow” because Kendrick didn’t invite any melanin-deficient folk onto his Super Bowl stage.
These people, who admittedly struggled to understand a word K-Dot was saying, are out here lying about profane language they couldn’t possibly have heard — even if they could understand it — because even with Kendrick at the helm, the Super Bowl halftime show is a censored event.
Here’s the thing: A lot of (mostly white) people saw the halftime show and hated it, and then they got on the internet and saw that a lot of other (mostly white) people hated it too. So, they felt vindicated thinking it would be universally recognized as the worst Super Bowl halftime show in NFL history — but that didn’t happen.
Instead, Kendrick’s performance drew more viewers than any other act in the show’s history, including that of the last artist to hold that record, Michael Jackson, who took the NFL stage in 1993. Kendrick’s show also inspired weeks of social media trends that one could not possibly escape if they had made a habit of thumbing through TikTok, Instagram or Facebook reels. The memes and constant social media analysis of the show were endless. Hell, they still haven’t ended completely.
Anyway, all we can do about these people is let them stay mad. The culture isn’t theirs to dictate anymore. It’s on them to deal with it.
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Opinion: Absurd White Folks Are Crying ‘Reverse Racism’ Over Kendrick Lamar’s Super Bowl Halftime Show
