Mundo Hispanic Digital, one of the oldest Certified Minority Latino media platforms in the US, has announced the launch of the MundoNow Project.
The new Latino network aims to help advertising push beyond stereotypes to reach bilingual and second and third-generation Latino Americans.
Breaking Latino Stereotypes
Mundo Hispanic Digital is the parent company of the bilingual news and entertainment site MundoNow.
President and CEO of MundoNow, Rene Alegria, has been working on breaking Latino stereotypes in the publishing content industry for over 25 years.
According to Ad Exchanger, most programmatic ad campaigns targeted to Latinos focus narrowly on Spanish-language content or Latino-focused media channels like Univision.
However, Alergia believes from his experiences as a second-generation Latino American; this approach excludes a massive untapped audience of bilingual Latino Americans who engage with content brands that don’t typically associate with this demographic.
To address this problem, MundoNow announced a new audience extension initiative alongside Infinity Partnerships – an ad network that provides monetization services for minority-focused media organizations.
Using smart tech to understand Latino audiences
The MundoNow Project is a new Latino network to help reach all digital Latinos, regardless of language preference and acculturation level.
“NO MORE BOXES!” wrote Alergia.
He announced that grouped together; they can now reach 150MM+ US Latinos monthly.
The MundoNow Project uses smart technology to consider authentic Latino perspectives throughout the media consumption lifecycle and with publishing partnerships.
Additional launch partners include TV Insider, LovetoKnow Media, YourDictionary, GolfLink and Recurrent Ventures.
“The evolution of our Latino community is a constant. Who we are today, not who we were ten years ago. It’s time we move to change the AdTech system as we know it into something that effectively connects brands with real Latinos, acculturated and language-diverse as we are,” said MundoNow CEO Rene Alegria.
