by Nahlah Abdur-Rahman
December 21, 2023
Lil Nas X has released his campaign with Coach, having curated an assortment of colorful pieces for the fashion brand’s winter collection.
Lil Nas X is debuting in a new fashion campaign just in time for the holidays. The “Old Town Road” artist is starring in Coach’s winter collection.
The Grammy winner’s featured shoot was revealed on Dec. 19 by the American fashion brand, and he is curating pieces to be part of the limited-edition collection. According to WWD, Lil Nas X collaborated with Coach’s creative director, Stuart Vevers, to develop the colorful assortment with elements from his own life.
“Our winter collection is inspired by my belief that fashion is about exploring and celebrating all of who you are,” Vevers said. “To create the collection, we twisted the Coach archives and were also inspired by Lil Nas X’s connection to music and nightlife. We evolved heritage styles introduced on the runway last season by amplifying color, texture and graphics to create pieces that celebrate our love for individuality and authentic self-expression that we share.”
Described as “Y2K inspired,” some of the pieces in the Lil Nas X Drop include vibrant shearling coats, graphic tees, and a varsity jacket complete with patches of the artist’s cat and his zodiac sign. There’s also a furry tabby bag, worn by the rapper in the shoot, in an electric blue color.
The items suit his larger-than-life persona and will be statement pieces in anyone’s outfit. However, the highly anticipated collection will not be available until after Christmas. This is Lil Nas X’s first curated look for the company; he was first announced as a brand ambassador in 2022.
The provocative fashion icon in the making is stepping more into high fashion, even after his Nike debacle with the unofficial release of “Satan Shoes.” Those shoes, featuring Nike’s swoosh logo, caused the shoewear brand to file a now-settled lawsuit in 2021.
As for Lil Nas X’s newest, and less controversial, dip into fashion, its anticipated release date is Dec. 26. For fans wanting to emulate the eccentric artist for their New Year’s celebration, the collection will be available at select storefronts and online at Coach.com.
