Google has unveiled the latest cohort startups selected for its Google for Startups Accelerator: Africa program.
The six Black-led South African startups were announced at an event coinciding with this year’s Africa Tech Festival, which was held in Cape Town, South Africa.
Google for Startups Accelerator: Africa
The three-month hybrid accelerator program supports Seed to Series A technology startups led by at least one Black founder.
This opportunity includes ZAR1 million ($50,000) in non-dilutive funding, up to ZAR3.6 million ($200,000) in Google Cloud credits, and access to mentorship and industry networks.
By offering financial support alongside tailored guidance, Google is enabling these startups to address market challenges and unlock new growth opportunities.
Read: Meet The 10 Startups Joining Google For Startups Accelerator Africa 2024
Spotlight on the Startups
Each of the six startups brings unique solutions to real-world problems, showcasing the diversity and potential of South Africa’s tech ecosystem:
Image Credit: Google
Aveade
Aveade operates as a digital marketplace, connecting buyers and sellers with a focus on simplicity and variety. Its platform provides a seamless shopping experience while empowering sellers to reach broader audiences.
Breaze Delivery
Breaze Delivery is transforming logistics with a real-time delivery platform that connects businesses to a fleet of drivers. This ensures fast, efficient, and reliable deliveries for clients, from local shops to larger enterprises.
Mapha Logistics
Aimed at township, peri-urban, and rural merchants, Mapha Logistics equips businesses with innovative digital tools to streamline operations. Its goal is to help underserved businesses thrive by bridging gaps in supply chain management.
Swagshack
Swagshack is an online streetwear marketplace that connects emerging fashion brands with customers. By creating a platform for up-and-coming designers, it champions unique, local styles while simplifying order and delivery processes.
Vuleka
This e-commerce and fintech platform serves informal township businesses by connecting them to customers through online and offline channels. Vuleka also provides tools for inventory and financial management, helping small businesses scale effectively.
Wisi-Oi
Wisi-Oi leverages video technology to revolutionize the resale fashion industry. The platform makes it easier for individuals to buy and sell pre-loved fashion items, offering an engaging, visual-first shopping experience.
Empowering African Entrepreneurs
Feature Image Credit: Mapha Logistics
