David Yurman, the luxury jewelry brand in America, proudly introduces its newest global brand ambassador, the talented actor and director Michael B. Jordan. Jordan takes on the role as the face of David Yurman’s groundbreaking Men’s High Jewelry collection, named The Vault, and stars in the 2024 campaign. Evan Yurman, President and Chief Creative Officer, emphasized the brand’s commitment to curiosity and innovation, expressing excitement about venturing into new territory in men’s jewelry.
Photographed and directed by the renowned Tyler Mitchell and styled by Jason Bolden in Los Angeles, the campaign captures the essence of architectural design through a creative lens. Michael B. Jordan, known for his multifaceted artistry, perfectly embodies the collection’s magnitude. The campaign revolves around the theme of individuality, where artists strive to be their authentic selves. Jordan remarked, “Working with David Yurman has given me the chance to work with artists to create something universal, classic and reimagined.”
Michael B. Jordan. Image: courtesy of David Yurman
The Vault collection, a culmination of 20 years of design innovation, engineering prowess, and storytelling, marks a significant milestone for David Yurman. Representing a new category for both the brand and the industry, it reinforces David Yurman’s status as a leader in men’s jewelry. Evan Yurman’s dedication to the craft is evident in this collection, drawing inspiration from architecture, mythology, and nature. The assortment features 30 bold pieces, including necklaces, bracelets, rings, and cufflinks, showcasing exquisite gemstones with bespoke cuts and illusion settings. Meticulously crafted by master artisans, each piece in The Vault collection reflects a harmonious blend of artistry and cutting-edge jewelry-making techniques.
Michael B. Jordan. Image: courtesy of David Yurman
The availability of The Vault collection is exclusive, requiring appointments at select David Yurman retail stores. The Spring 2024 campaign, launching on davidyurman.com and global social channels, serves as a visual testament to the brand’s continuous dedication to excellence in jewelry craftsmanship and design innovation.
