Eastside Golf, the lifestyle apparel brand founded by two Morehouse College alumni has launched its debut collaboration with Nike.
The highly anticipated footwear collection, part of their fall line titled Everyone’s Game, is another major milestone for the Black-owned brand.
Olajuwon Ajanaku and Earl Cooper, both of whom are former members of Morehouse’s golf team are on a mission to inspire diversity within the golf community and reimagine how the sport is represented.
Breaking Barriers With Nike Partnership
At the heart of the Everyone’s Game collection are two new Eastside Golf x Nike footwear models: the Nike Air Max 1 ’86 OG and the spiked Nike Air Zoom Victory Tour 3.
The latter marks Eastside Golf’s first-ever performance shoe. Both shoes feature interchangeable, double-sided Nike swooshes in six different colors, including maroon and white in tribute to Morehouse College, and blue and white for Spelman College.
Image credit: Eastside Golf
These thoughtful design elements reflect Eastside Golf’s deep ties to Historically Black Colleges and Universities (HBCUs) and their commitment to advancing inclusivity in golf.
The collection will be available for purchase starting October 4th through the Eastside Golf app, with a broader release on Nike’s platform on October 7th.
Pioneering Change On and Off the Course
Ajanaku and Cooper have been using Eastside Golf to challenge traditional perceptions of golf, blending street style with performance apparel.
Their efforts extend beyond fashion as the company is deeply involved in promoting HBCU golf programs, having donated over $250,000 to Morehouse’s golf team.
Their Everyone’s Game collection launch coincides with the second annual Eastside Golf Invitational, an event promoting diversity and authenticity in the sport, backed by Mercedes-Benz USA.
Feature Image Credit: Morehouse College
