Pusha T is Louis Vuitton’s Newest Ambassador and it Makes Perfect Sense

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Louis Vuitton is super hyped to announce that Pusha T is now their newest House Ambassador!

Pusha T, whose real name is Terrence LeVarr Thornton, has been killing the game with his razor-sharp lyrical storytelling for over 20 years. With a career that’s earned him major success, respect and a global fan base, Pusha T’s nod as Louis Vuitton’s House Ambassador speaks volumes about his dedication to his craft and his undeniable personal style. It’s a perfect match for the Maison’s passion for unique expression in both fashion and culture. Pusha is no stranger to the brand as he walked the runway in Pharrell’s debut collection for the brand.

pusha t - louis vuittonPusha T. Image: courtesy of Louis Vuitton.

This news drops right after Pusha T made waves at the Men’s Spring-Summer 2025 show in Paris. He got the VIP invite from none other than his best friend and long-time collaborator, Pharrell Williams, who’s now the Men’s Creative Director at Louis Vuitton. This duo’s history and creative chemistry promise some epic future projects, showing how Black men always uplift their friends, taking them to the top with them.

pusha t - louis vuittonpusha t - louis vuittonPusha T and Pharrell. Image: Johnny Nunez for Getty Images.

Pusha T stepping into this ambassador role highlights Louis Vuitton’s commitment to blending diverse cultural vibes into powerful stories within their menswear universe. The Maison is stoked for this exciting journey ahead with Pusha T.

pusha t - louis vuittonpusha t - louis vuittonPusha T. Image: courtesy of Louis Vuitton.

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