By Madeline Seck
AFRO Intern
mseck@afro.com
Rihanna Fenty at the Fenty Hair Launch Party on June 10. Credit: Photo courtesy of Instagram / Fenty Hair
Rihanna Fenty has once again reinvented herself. The singer, songwriter and CEO of Savage X Fenty and Fenty Beauty, announced on June 4 that her new haircare line would launch on June 13. The product will be sold exclusively online and available for delivery in 194 countries worldwide.
“Fenty Hair was truly created for all types. From my curly people to those who love protective styles, to those with straight or wavy hair, there’s something for you,” said Rihanna on the Fenty Hair website.
The announcement was first teased on Fenty Hair’s new Instagram page, which surpassed 1,800 followers before the launch date.
On June 10 from 12 p.m. to 8 p.m., Rihanna hosted a Fenty Hair launch party in Los Angeles. The launch party included an in-person pop-up shop, live styling, expert advice and more.
“I wanted to create a lineup of products that are easy to use. I also needed products that can keep with me and fit into my lifestyle,” said Rihanna, in her Fenty Hair campaign video. “Hair health is our top priority.”
From makeup and skin to fragrances and now hair, Rihanna is settling comfortably into her mogul status. Fenty Beauty has received raving reviews since its 2017 launch, which came one year before the superstar founded her highly successful lingerie brand, Savage X Fenty, in 2018.
The company, Fenty Beauty officially hit the shelves on Sept. 8, 2017. Dropping 40 shades of its Pro Filt’R Foundation in its first launch. The deeper shades sold out in many stores across the nation, setting Fenty Beauty as one of the most popular Black-owned makeup brands in history.
Following the success of Rihanna’s makeup brand, Fenty Skin came out on July 31, 2020. Fenty Skin care products include cleansers, toners, eye care, moisturizers and more. Fenty Beauty added fragrances to their brand in 2021.
Fenty Hair products includes shampoo, conditioner, treatments, hair protectant, edge control gel and more.
The products on the Fenty Beauty site are said to be “clinically tested to repair, strengthen, hydrate, smooth and protect at every step.”
