Rihanna is bringing her boundary-breaking, inclusive approach to the hair industry with the launch of Fenty Hair.
The multi-talented artist and entrepreneur announced the debut of her new haircare line on June 4th, unveiling plans for a “flexible line of products” catering to all hair types and textures.
Revealing the news on Instagram with a striking blonde pixie cut, Rihanna explained that her own journey experimenting with diverse hairstyles was the driving inspiration.
“You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural,” she wrote.
Fenty Hair appears poised to embrace and celebrate that versatility.
“Every single product is designed to strengthen and repair all types of hair, which is what we truly need!” Rihanna stated, encouraging fans to “play and get stronger by the style.”
The singer’s foray into haircare builds on the groundbreaking, radically inclusive foundation she laid with Fenty Beauty in 2017. Her makeup line’s unprecedented 40 foundation shades made waves by ensuring “every woman felt included in this brand,” regardless of complexion.
With Fenty Hair, the multi-hyphenate mogul seems intent on revolutionizing the haircare aisle just as she did the cosmetics counter. If its product range delivers on promises of versatility and accessibility, the line could meet an unmet need for quality formulas equipped to handle hair’s beautiful diversity.
The Bajan star’s personal passion for transformation appears core to the Fenty Hair vision. As someone who has sported weaves, braids, and countless other looks, Rihanna understands the importance of healthy, resilient strands that can withstand constant styling reinvention.
Set to drop on June 13th, Fenty Hair could mark Rihanna’s next cultural reset – redefining the mainstream haircare experience as a radically inclusive celebration of versatility.
