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In a recent media report, Design For Decks, creator of pitch decks that business owners can use to attract investors, describes seven marketing strategies for startup founders to help their businesses “survive in the complex battleground of entrepreneurship.”
In a previous article published by TNJ.com on why business owners and founders should get funding education, Design For Decks cites “little or no market research or marketing” as a key reason why businesses go bankrupt. The seven strategies the company says founders should consider are:
1. Leveraging social media. Establish a robust online presence on platforms where your target audience spends most of their time. Active engagement can make customers feel valued and promote loyalty.
2. Implementing SEO best practices. Search Engine Optimization (SEO) can enhance your website’s visibility on search engines, driving more traffic. An optimized website can convert visits into sales.
3. Content marketing. Creating and sharing valuable, relevant, consistent content can capture attention and build trust. Content that meets consumer needs keeps your brand relevant.
4. Networking at industry events. Participation in industry events fosters connections. These relationships can lead to partnerships, collaborations, or opportunities for growth.
5. Utilizing email marketing. Email is a practical, personalized way to reach customers. Relevant, timely messages can keep your brand top-of-mind for existing customers and prospects.
6. Conducting webinars. Webinars can demonstrate your industry leadership, offer value to your audience, and generate leads. Advertise these sessions through various channels for maximum participation.
7. Participating in community events. Public roles build brand recognition and fortify your reputation. Community involvement reflects positively on businesses, reinforcing their credibility and trustworthiness.
While these strategies, taken together, may seem daunting, Design for Decks argues, they also hold the power to forecast, predict, and empower.
