by Jeroslyn JoVonn
November 11, 2023
Snoop Dogg and his BFF/business collaborator Martha Stewart have a new weed-friendly product that pairs perfectly with the lighter they previously released.
After launching their line of BIC EZ Reach lighters, Snoop Dogg and Stewart have the perfect line of crossbody bags to hold their lighters. Their newest product, the “Best Buds bag,” are limited-edition crossbody bags that perfectly holds the EZ Reach lighter, Paper Magazine reports.
To open the bag, you have to unlatch the lighter, which only adds to the weed-friendly products’ cool factor. Snoop took to Instagram on Nov. 7 to unveil the new product.
“U ready🔥 My best bud @marthastewart48 and I are excited to announce our limited edition bags, ft. a custom latch to keep ya BIC EZ Reach lighter from bein “borrowed” n secret pockets inside. 🎶 Checc it b4 it drops 11/9 on BIC.com,” the rapper wrote.
Snoop made sure to incorporate his favorite color purple into his half of the two-bag collection. The rectangular-shaped bag is kept closed with the help of the EX Rich lighter.
“You gotta know I always carry around a lighter, so why not make it swaggy?” Snoop said.
The bag has style and fashion-forward appeal that makes it the perfect accessory for a night out on the town. Stewart’s version of the bag has a bit more elegance with a round tubular shape and its champagne color. The clutch has an easily removable chain that helps it pair well with any look.
Perfect for the holiday season, Stewart notes it will take you on your holiday spark walks with friends and family.
“You never know when you’re going to need a lighter!” Martha adds about the collection. “The Best Buds bag combines convenience and style into one.”
She also shared her version of the bag on Instagram.
“Fashion? Function? Yes! My best bud @snoopdogg and I are excited to announce the November 9th release of our limited edition BIC EZ Reach Lighter bags, featuring luxury details and a custom latch to keep your EZ Reach lighter from being “borrowed,” she wrote.
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