Snoop Dogg is set to make his mark on the 2024 Summer Olympics. The Los Angeles native will join NBC for primetime coverage in Paris.
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This exciting collaboration was announced during halftime of the Dec. 31 Sunday Night Football game between the Green Bay Packers and Minnesota Vikings. Snoop’s involvement in the Olympics stems from his previous experience providing color commentary during the 2021 Winter Olympics in Tokyo.
In a commercial that aired during the halftime break, Snoop Dogg appeared alongside notable U.S. Olympians such as gymnast Suni Lee, basketball player A’ja Wilson, skateboarder Jagger Eaton, and beach volleyball players Kelly Cheng and Sara Hughes. Together, they gave their unique take and shared their excitement for the upcoming Summer Games in Paris.
Throughout the Olympic Games, Snoop will contribute to the primetime show on NBC and Peacock, offering his insights into the events taking place in real time.
Viewers can expect Snoop to bring his signature style as he explores iconic landmarks, attends Olympic events, and engages with athletes, their friends, and families. The iconic rapper/entrepreneur interviews and commentary are sure to add a vibrant and entertaining element to the coverage.
In a statement expressing his delight, Snoop conveyed his enthusiasm for the Olympics and the athletes participating, saying:
“I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris. It’s a celebration of skill, dedication, and the pursuit of greatness.”
Snoop Dogg promised that viewers could expect an unforgettable Games, filled with epic competitions, his unique Snoop style, and moments that will shine like gold.
Both NBC and Peacock will provide comprehensive coverage of the Olympic Games Paris 2024, scheduled to take place from July 26 to August 11.
With Snoop Dogg providing colorful commentary for the Summer Olympics, he shows again that he is one of the most marketable rappers ever. Snoop has also had deals with Petco, Solo Stove, Dr. Bombay’s Ice Cream, Bic and more.
In another instance of the intersection between hip-hop and sports, Harlem rappers Cam’ron and Mase scored an eight-figure deal with Underdog Fantasy for their sports talk show, It Is What It Is. On the show, they delve into the hottest sports topics and conduct interviews with professional athletes.
