Spooky season is in full swing, and with just two weeks until Halloween, beauty and fashion brands are rolling out their most bewitching launches yet. This week’s beauty launches consist of Shark Beauty, who has teamed up with the highly anticipated Wicked movie to drop a limited-edition WICKED x FlexStyle, a magical styling tool inspired by the iconic friendship of Glinda and Elphaba. For those who love a sultry pout, Naturium’s trio of moody Phyto Lip shades brings the perfect bold touch for fall. And it doesn’t stop at beauty—fragrance powerhouses like Bulgari, Le Labo, and Mind Games have released rich, intoxicating scents that will carry you through the chill of fall, the cozy nights of winter and well into the freshness of spring. Whether you’re prepping your costume or planning an elevated fall look, these seasonal launches are here to keep you smelling and looking fabulous as the Halloween spirit takes over.
BULGARI
A journey to the mesmerizing Sahara Desert reveals the imperial pink jasper gemstone, a symbol of hope that empowers us to overcome life’s greatest challenges. Bvlgari Le Gemme Sahare, inspired by this gemstone, is a tribute to the resilient Taif Rose, blooming at 2,000 meters above sea level and enveloped in warm ambergris, combining delicate beauty with intense strength for a fragrance as powerful as the desert itself.
BULGARI
Le Gemme Sahare Eau De Parfum
Price: $460
Le Labo
CYPRÈS 21 is a secluded cabin in the woods, offering a quiet escape from the stress of daily life and the constant buzz of technology. With bright, resinous cypress, spicy aromatics like juniper and clove, and a warm base of incense and patchouli, this fragrance provides a calming moment of peace, even if it can’t officially lower your cortisol.
Le Labo
CYPRÈS 21 Candle
Price: $87
Time-Line
Boost your cellular health with two daily vegan soft gels of Mitopure, which provide the recommended 500mg dose of Urolithin A. Each sachet includes 60 soft gels for convenient use.
Time-Line
Mitopure Softgels
Price: $113
Make Up By Mario
Mario’s new Ethereal Eyes Palette draws inspiration from moonlight, representing a world illuminated by light. With 12 universal neutral shades in four finishes, it blends earthy tones with shimmering moonlit hues to create versatile, ethereal looks.
Make Up By Mario
Ethereal Eyes Eyeshadow Palette: Moonlight
Price: $68
Naturium
Naturium’s new Moody Collection introduces a trio of bold Phyto Lip shades that match your attitude. These rich, dark hues are perfect for Halloween and will become your go-to fall lip staples for a pop of effortless, glowing color.
Naturium
The Moody Collection
Price: $26
MIND GAMES
MIND GAMES’ Perfumer Extraordinaire pays homage to the artistry and craftsmanship of luxury fragrance creation. This third collection introduces two captivating new scents—Mentor and Prodigy—designed to take you on a sensory journey through fine perfumery.
MIND GAMES
Mentor
Price: $475
MING GAMES
Prodigy
Price: $475
Augustinus Bader
The Rich Eye Cream is Augustinus Bader’s most luxurious eye treatment yet, formulated with TFC8 technology and powerful ingredients like wild gentian root extract and matrikine anti-wrinkle complex to nourish and rejuvenate the delicate eye area. Its reverse emulsion technology provides intense hydration, while the cooling steel applicator helps de-puff and boost microcirculation for a lifted, smooth and youthful appearance.
Augustinus Bader
The Rich Eye Cream
Price: $205
Shark Beauty
Shark Beauty has partnered with the upcoming Wicked film to release a limited-edition WICKED x FlexStyle, inspired by the iconic friendship of Glinda and Elphaba. With its enchanting pink and green design, this all-in-one styling tool celebrates the duality of beauty and strength for every hair type, offering magical transformations without heat damage.
Shark Beauty
WICKED x Shark FlexStyle Limited-Edition