WNBA season is year round now and we love that.
Urban Decay and the LA Sparks are back for an exciting Season Two of their groundbreaking partnership, blending the worlds of beauty and sports in a dynamic and empowering collaboration. This partnership was first launched and continues to inspire fans and consumers by celebrating the synergy between athleticism and self-expression. Urban Decay, known for its bold, unapologetic approach to beauty, aligns seamlessly with the LA Sparks, a team that embodies strength, resilience, and excellence in women’s basketball. Together, they are pushing the boundaries of traditional partnerships in the beauty industry by showcasing that beauty is not just about appearance but also about confidence, empowerment, and authenticity.
This season, the partnership promises even more exciting initiatives and exclusive products. Urban Decay is set to release a limited-edition makeup collection inspired by the LA Sparks’ vibrant team colors and electrifying energy. The collection includes bold eyeshadows, high-impact lip colors, and long-lasting face products designed to withstand the intensity of both the court and daily life. Fans of both Urban Decay and the LA Sparks can look forward to products that allow them to express their passion for the game while staying true to their unique style. In addition to product launches, the partnership will feature a series of engaging events and community-driven initiatives. There will be meet-and-greet opportunities with LA Sparks players, beauty tutorials, and empowerment workshops aimed at young women. These events are designed to inspire the next generation of athletes and beauty enthusiasts to pursue their dreams with confidence and determination.
